A PR Makeover for Al-Jazeera

It'll be interesting to see what comes of this:

Al-Jazeera has appointed the former director of CNBC Europe to head up the commercial operations of its new English-language channel as it gears up for launch later this year....The former Hill and Knowlton executive, Charlotte Dent, has also joined as the head of public relations.

You may remember Hill and Knowlton as the firm behind the imaginary Iraqi baby-murdering story that circulated in the months prior to the first Gulf War, which H&K disseminated through a fake organization called Citizens for a Free Kuwait. They also did a bit of work on Florida balloting right before the 2004 election.