Friday, February 11, 2005

The Pepsi Degeneration

The folks at Infosential have set up a wiki to expose fake blogs - or "flogs" - created by corporations for marketing purposes. Eschewing the evocative in favor of the concrete, they've named it FakeBlogsWiki.

It's very small so far, but promising. If you're looking for laughs - hollow ones, especially - check out ThatPepsiGirl. This is supposedly a personal blog by a guy named "Justin," who's sexually obsessed (in a cute and harmless way, of course) with some dismal woman who appeared in a Pepsi ad during the Super Bowl.

In reality, Justin appears to be a creature spawned by the unholy coupling of Pepsi and iTunes. (Be sure to check out his Pepsi-floggin' profile!)

At one point, they try to defuse the site's creepy sexual implications by having Justin warn his inamorata that "there are some crazy people out there."

He's right. And most of 'em are in internet marketing. If ThatPepsiGirl were a real blog, nine out of ten people would view it as sinister or sad.

6 comments:

Wayne said...

The Lincoln Fry is a close second. And leaves with it a similar creepy feeling - is this what McD's thinks amuses the plebes? (Although I will admit I laughed at the gross inanity of the posts and comments.)

Aquaria said...

[Hangs head in shame over recent spate of Aragorn postings...]

Wayne said...

oh no, have I stumbled unwittingly into something? What's aragorn postings?

Aquaria said...

Wayne:

Click on my name and follow the links from there.

Tim said...

Thanks for the link (and great title!)

We've heard from a reliable source today that Pepsi are denying all knowledge - and the content on the blog itself has gone from pseudo-corporate to fratboy. It'll be interesting to see if there's a cease-and-desist order winging its way over there...

Wayne said...

Ah, *those* aragorn postings! Thanks!